In this video, I want to give you a complete strategy for an e-commerce brand and they say brand,

because in this case, I mean brand like a bigger vision, bigger potential.

And I'll give you this example of my own e-commerce brand, which I'm actually sort of just in the middle

of starting up its wave, if you like, dotcom, the entire brand is wave, if you like.

So the idea is when you're walking by on the street, if people like what you like, they wave at you.

Right.

So it's kind of catchy and it's a little bit viral in that it creates an interaction between people.

And so you'll see that I've got to like wave if you like cats.

And here I've got like wave if you like SEO and you know, I'm Guy Wave if you like wine.

And of course here's waves, you don't like covid.

So you get it.

It's basically all kinds of topics, like any topic wave if you like.

That's the brand.

Right.

And what I want to explain to you with this example is how to create a what's popular today like a drop

shipping print on demand ecommerce business.

That's almost entirely passive income right from your website.

But also this is very closely related to what you might be familiar with.

Also is selling on Amazon, selling on Etsy, selling merch.

Right.

Merchandise, all of this is print on demand.

If you're not familiar with print on demand or things like drop shipping, let me explain to you what

all these things mean so that we're all on the same page.

Let's say if I were starting this business like 20 years ago, I would have to go and find somebody

who would create these T in some print shop.

Then I would have to go and ship them myself.

It would be a pain and a nightmare because you see these don't sell for that much money.

So all that extra work would eat into my profit and it would make this business really hard.

Today, none of those challenges are present.

The only thing you have to do is make these designs like I had somebody on the freelancing site create

this design with a cat.

Then I posted that picture.

I superimposed it on a T-shirt, as you can see here, and I submitted it to all kinds of sites.

For example, this is a Shopify site.

Most people are familiar with Shopify, but I connected my Shopify, which is just the e-commerce platform

to something called Predictify and Predictify on the back end of Shopify.

They print and they ship.

So I never have to touch a single shirt.

I never ship them, I never print them.

All they have to do is drive traffic to the store, you see.

So this print defy the print on demand whenever sales are made.

So I don't have to hold any inventory, none of that, because with fashion or ecommerce, usually inventory

is a big problem.

In this case, I don't have any inventory.

And this would also qualify as kind of drop shipping because essentially they ship for me also.

So I don't have to ship.

So all those buzzwords you hear a lot print on demand, merch drop shipping, this is essentially it

now the same design.

Take a look at all of these designs.

They're also on Amazon because Amazon also has merch that Amazon.com guess what?

Etsy has Etsy has the same ability, the same shirts are on Etsy, the same shirts are on different

stores like you might have heard of.

Red bubble, this is red bubble, basically all it is, is just you upload designs and you can put them

on products, you see, put them on phone cases, accessories, all kinds of things.

Right.

They provide the products.

They create the products.

They ship the products.

All they provide is the design and make sure that you get this covered.

And it's the same thing on a website like this spring.

Many people are familiar with this spring.

I'll show you what it is in just a second.

This is this is essentially the same thing.

It's kind of print on demand.

You can sell merch.

You see on Tic-Tac, you can sell merch on YouTube, you can sell merch right on this site.

And the only thing you do is upload your designs.

And the way I did my designs is I went to five or dotcom.

Most people are familiar with five or five prr dot com.

There's a bunch of freelancers.

All I did was like T-shirt design.

I typed it into here and there's a million designers who can create your T-shirts.

Some of them are good, some of them are not so good.

I had to try a few and I had to go through a few iterations like some of them were bad, fine.

That was easy to identify, but some of them are OK.

Pretty good, and then you kind of have to get to a point where your T-shirt is great, for example,

like this T-shirt, maybe not in white color, but like in pink color.

It's kind of cute and I like it in green.

But you see, the picture of the cat is like really cute and endearing.

And this shirt actually gets a good response, for example, much better than a shirt like this, which

is also cute, kind of like that, but maybe just a little less endearing.

So even little details in your design.

They matter because, of course, people will buy this based on how they look.

It's a thing they wear on themselves.

So the design is actually really important.

So the design takes a few iterations of improvement.

But once you get to a good design that's kind of on brand, right, then you can just replicate it.

And future designers don't have to design from scratch.

They can just copy a lot of elements of previous designs that worked.

And so then there's two questions that remain.

How do you sell these shirts?

How do you actually create a brand?

And another question is, what's the potential?

Well, it's fashion, right?

In fashion, potential is limitless.

Everyone in the world has clothing and this can be T-shirts now.

This can be jackets later, hoodies later, hats later, you name it.

Right.

Sweatpants for now, it's just t shirts.

So the potential is limitless.

Let's say that the only limit is the level of execution, the quality of the execution, because if

I keep this store as it is, you can probably see it's a little bit early days for the store.

It's not mature yet, but if I have hundreds of designs, the actual design of the actual site is great,

the logo is better.

I'm actually working on improving it now and I actually make it very, very presentable.

So it looks great, which I'm in the process of trying to do that.

Now, then you see, because there's a theme here and it's kind of a catchy theme.

Maybe it's not the best theme in the world where if you like, but it's kind of catchy and it's viral

and people are like, what's that?

You know, people get curious.

It's memorable.

And because it's memorable, if let's say I make this professional, I make it look great and everything,

have a bunch of great designs and looks like a legitimate store, not like some person made it by themselves.

Right at that point, let's say I start to get publicity like mentions by big influencers in different

magazines, creating my own big social media account on this, all that stuff.

Now everybody will know about it.

And this is going to be amplified by, you see, wave, if you like.

It's literally viral because it gets another person to engage with the shirt.

So it has a viral component as a memorable component.

So even people don't buy it at the moment.

They sort of remember it.

That's why it's Brand the bull.

Not everything is really brand the bull.

If it was just a regular T-shirt with a cat without any words, it's cute.

But what's the brand?

No, no brand, really.

Just a cute T-shirt.

But here we're creating a memorable brand that can stick in people's memories.

And because of that, this has bigger potential, because what happens is people don't usually buy from

first time interacting with a product they buy after warming up to it five, ten, fifteen touch points

with a brand, maybe light touch points, but touch points nonetheless, like seeing it come across,

looking at it again, browsing and again hearing about it.

And then people are like, oh yeah, I guess I can wear one of these t shirts that is more common how

people actually buy.

People rarely buy from the first time.

And then guess what happens.

People search wave if you like, always like I'm on Etsy, I'm you see what you like on Amazon.

It's all on there.

This way.

If you like brand, you see all you have to do is type in wave, if you like, on Amazon and boom,

you get a bunch of T-shirts, all mine.

Well if you like.

And not just T-shirts, right, ultimately will be more so wherever people are comfortable shopping

in all the major fashion retailers, Etsy, Amazon, my own site, Red Bubble to spring you.

That's how we build up to this business.

In the beginning, wherever people search, they'll find my product because it's brand the ball.

You see one brand can be found everywhere.

And I can manage it easily, even by myself, because all I have to do is upload designs and that's

it.

Right.

That's the beauty of this kind of business.

Now, having said all, this is potentially amazing, right?

But it's actually really, really, really hard to pull off.

Here's the main reason why and essentially the only reason why it's incredibly hard to promote.

There's a million shirts with cute cats, with cute dogs, with cute everything super competitive.

And there's only a few ways to sell these ads, which is very risky because you may experiment with

ads, might never actually find the formula to sell it profitably, because the margin here is pretty

low.

Right.

The price is only twenty dollars.

So you don't have that much spending per ad.

So the ads may not be available to run profitably then.

SEO search engine optimization again, it's brutal.

It's so hard because there's so many other tee shirts.

If people search cat T-shirts, dog t shirt, gift t shirts, all of these keywords are incredibly competitive.

So ASIO's not a thing anymore, right?

It's like maybe in your teen years it will work, but not now.

Then, of course, publicity and publicity really depends.

Do other large publications think your brand is noteworthy?

Like I think we feel is cool, but maybe not others.

Some people have a lukewarm reaction to it and if they do, they're not going to give me the publicity.

And so I'm stuck without sales channels and then this business dies despite all the potential.

What's going to happen to this business?

I don't know equally, as you don't know, because it is early days.

And of course, most businesses, despite their founders hopes, do not succeed.

So whenever you start in your business, chances are against the founder.

So chances are against me here, but I'll do my best.

And if you're curious, you can check out how I'm doing in all these places, because I don't know when

you're going to see this video.

You might see the day after I created.

You might see it five years after I created.

And it would be curious to see what actually happened.

And we all don't know.

But what I did want to do in this video is give you a really great overview of the entire print on demand

ecosystem and creating a fashion brand versus just e-commerce.